PANDORA AMP Insights Page
Pandora AMP is a platform for artists to manage their presence on Pandora and engage with their audience. It provides tools to access data on music performance, customize artist profiles, promote music to interested listeners, and connect with fans through messaging and notifications. Additionally, it offers features like "Promote Show" and "Artist Audio Messaging" and resources to help artists make the most of the service. Overall, Pandora AMP helps artists build their audience and supports their growth on the platform.
CASE STUDY DESIGN
PROJECT OVERVIEW
About the Project
Pandora AMP Insights Page redesign project aimed to provide artists, managers and labels with a more intuitive and data-driven experience on the Pandora AMP platform. Our goal was to create a cleaner and more visually appealing interface that allowed artists to easily access and interpret their music performance data, such as the number of plays, thumbs up ratings, and listener demographics.
The new Insights Page also included several new features, such as custom date range selection and trend analysis, that allowed users to track their music's performance over time and make informed decisions about their promotional strategies. Additionally, we incorporated a feedback mechanism that allowed users to provide input on the design and functionality of the new platform.
Overall, the Pandora AMP Insights Page redesign project was a successful collaboration between our team and the artist community. By creating a more intuitive and data-driven experience, we were able to provide artists with the insights and tools they need to grow their audience and connect with their fans on the Pandora platform.
Regenerate response
My Role
Design Lead
Engineer Liaison
Creative QA
Research
Planning
User Flow
Wireframe
Visual Design
Prototyping
Design Process
02
1 Week
2 Week
3 Week
4 Week
Research & Empathize
Define
Ideate
Wireframes
Prototype
Visual & Interaction Design
Final Design
Hand-off
Creative QA
Problems & Solutions Statement
03
Probelm Statements
The AMPs insights page currently suffers from two major shortcomings: poor organization and lack of valuable insights. Users are unable to efficiently access the information they need to make informed decisions, and there is no clear path from insights to actionable steps. Additionally, sharing data is difficult, further impeding effective collaboration and decision-making.
Solution Statements
To address the issues with the AMPs insights page, we will conduct extensive usability testing and analysis to identify key factors that contribute to an optimal user experience. Based on our findings, we will make necessary design updates aimed at improving the usability and organization of the page. Additionally, we will solicit feedback from users to ensure that the updated design meets their expectations and adequately addresses their needs. By following this approach, we aim to create a more user-friendly and effective insights page that empowers users to make informed decisions.
Out Comes
In conclusion, our product design for the AMP Pandora Insights page achieved its objective of creating a responsive website that provided a seamless user experience across all devices. We achieved this through a design process that focused on user
research, user flow and wireframes, visual design, performance optimization, and user testing.
THANK YOU
Business Needs
Improve the usability of the Insights Page to encourage Artists, Labels, and Managers to upload and promote music on Pandora by providing easy-to-understand data insights.
Expected Outcomes
05
Identification of key usability issues on
the current AMPs insights page.
Identification of key factors that contribute
to an effective user experience on the page.
Design updates that improve the usability
and organization of the page.
User feedback that confirms the effectiveness
of the updated design.
Improved user engagement and satisfaction
with the AMPs insights page.
Methodology
04
Conduct a heuristic evaluation to identify the current usability issues and areas for improvement on the AMPs insights page
Continuously monitor and evaluate user feedback and engagement to
ensure that the page remains effective and relevant over time.
Analyze the data gathered from the heuristic evaluation and user testing to determine the key factors that contribute to an effective user experience on the AMPs insights page.
Conduct user testing with a diverse group of users to gather feedback on the current page and identify areas for improvement.
Based on our findings, make design updates to enhance the usability and organization of the page. Provide an opportunity for users to provide feedback on the updated design and
ensure that it meets their expectations.
User Research
01
Before designing the AMP Pandora Insights page, user research was conducted to understand the needs and preferences of our users. The research revealed that the target audience needed to access important data quickly and be able to understand how to act upon it. The users wanted a platform that would provide them with timely and relevant insights and analysis about their music on the Pandora platform. They also preferred a platform that was easy to navigate and provided an engaging user experience.
User Testing
High-fidelity prototypes were tested with a sample of the target audience to evaluate usability issues and areas of improvement.
The testing process helped to identify pain points and gather valuable feedback from users.
The feedback was carefully analyzed and used to refine the design of the AMP Pandora Insights page.
The goal was to make the platform more user-friendly and tailored to the needs of our target audience.
By incorporating user feedback into the design process, we were able to create a more intuitive and effective platform for our users.
44
Total USERS
Be specific on the data shown, is it really Lifetime streams?
Add a date label, so that the user understands when the Spotlight stats start from. This will help with the confusion of the Lifetime Spotlight stats shown.
Add a ranking order label, so that we understand how the
artist are ranked.
What improvements would you like to the Artist Calibrators section?
The data is useful, but I would like to see the data presented in a data table in addition to the Map view.
Is the data presented on the Audience map helpful?
1:1 User Interviews
23 Questions
Wireframe & Visual Design
06
Wireframe and visual design are crucial components in the development of Pandora AMP. Wireframes provide a blueprint for the layout and functionality of the application, while visual design creates the aesthetics and branding. Together, they ensure a cohesive user experience that is both visually
appealing and easy to navigate.
