Services
Research, Wireframe, UI Design
Services
Research, Wireframe, UI Design
Services
Research, Wireframe, UI Design
Tools
Figma, Figjam, Storybook, Jira, Confluence
Tools
Figma, Figjam, Storybook, Jira, Confluence
Tools
Figma, Figjam, Storybook, Jira, Confluence
This case study explores the design, research, and implementation of Pandora AMP, an Artist Marketing Platform created to empower artists with actionable insights into their audience and promotional strategies.
Project Overview
Pandora AMP was designed to help artists better understand their audience, optimize promotions, and enhance engagement through data-driven insights.
Business Needs
Artists lacked a centralized tool to understand their audience data, track performance, and make informed marketing decisions.
User Research
Research involved 44 users through interviews and surveys. Key findings included the need for:
Clearer metrics and visualization of trends
Ability to track marketing campaign outcomes
Simplified dashboards tailored to artist needs
This case study explores the design, research, and implementation of Pandora AMP, an Artist Marketing Platform created to empower artists with actionable insights into their audience and promotional strategies.
Project Overview
Pandora AMP was designed to help artists better understand their audience, optimize promotions, and enhance engagement through data-driven insights.
Business Needs
Artists lacked a centralized tool to understand their audience data, track performance, and make informed marketing decisions.
User Research
Research involved 44 users through interviews and surveys. Key findings included the need for:
Clearer metrics and visualization of trends
Ability to track marketing campaign outcomes
Simplified dashboards tailored to artist needs
This case study explores the design, research, and implementation of Pandora AMP, an Artist Marketing Platform created to empower artists with actionable insights into their audience and promotional strategies.
Project Overview
Pandora AMP was designed to help artists better understand their audience, optimize promotions, and enhance engagement through data-driven insights.
Business Needs
Artists lacked a centralized tool to understand their audience data, track performance, and make informed marketing decisions.
User Research
Research involved 44 users through interviews and surveys. Key findings included the need for:
Clearer metrics and visualization of trends
Ability to track marketing campaign outcomes
Simplified dashboards tailored to artist needs
Design Process
The design process was iterative, with phases including:
Research
Ideation
Wireframes
Prototyping
User Testing
Problems & Solutions Statement
Problem: Artists were struggling to identify how their content was performing.
Solution: Provide a streamlined dashboard with insights into listener demographics, analytics, and marketing impact.
Methodology
The project used a user-centered design methodology. Key elements included:
Iterative feedback loops
Mobile accessibility
Personalized dashboards
Real-time insights
Expected Outcomes
Increase in artist adoption of data-driven marketing
Reduced time spent on audience analysis
Improved satisfaction and engagement
More effective campaign planning
Wireframe & Visual Design
Wireframes validated structure before moving into high-fidelity design. Final visuals emphasized clarity, accessibility, and brand consistency.
Conclusion
Pandora AMP demonstrates the value of combining research, design thinking, and user testing. By solving artist pain points and aligning with business goals, the platform empowers artists to make informed decisions and grow their reach.
Analytics & Impact
To validate the effectiveness of Pandora AMP, analytics were gathered from both pre-launch and post-launch usage. Key performance indicators (KPIs) highlighted the platform’s impact on artists’ engagement and marketing outcomes.
User Adoption: Within the first 3 months, over 65% of invited artists actively engaged with the platform.
Engagement Time: Average time spent analyzing audience insights decreased from 18 minutes to 7 minutes per session.
Campaign Efficiency: Artists using AMP’s insights improved campaign targeting accuracy by 32%.
Audience Growth: Early adopters reported a 20% increase in listener engagement compared to prior quarters.
Satisfaction Rate: Post-launch survey indicated an 87% satisfaction rating, up from 62% pre-launch.
Design Process
The design process was iterative, with phases including:
Research
Ideation
Wireframes
Prototyping
User Testing
Problems & Solutions Statement
Problem: Artists were struggling to identify how their content was performing.
Solution: Provide a streamlined dashboard with insights into listener demographics, analytics, and marketing impact.
Methodology
The project used a user-centered design methodology. Key elements included:
Iterative feedback loops
Mobile accessibility
Personalized dashboards
Real-time insights
Expected Outcomes
Increase in artist adoption of data-driven marketing
Reduced time spent on audience analysis
Improved satisfaction and engagement
More effective campaign planning
Wireframe & Visual Design
Wireframes validated structure before moving into high-fidelity design. Final visuals emphasized clarity, accessibility, and brand consistency.
Conclusion
Pandora AMP demonstrates the value of combining research, design thinking, and user testing. By solving artist pain points and aligning with business goals, the platform empowers artists to make informed decisions and grow their reach.
Analytics & Impact
To validate the effectiveness of Pandora AMP, analytics were gathered from both pre-launch and post-launch usage. Key performance indicators (KPIs) highlighted the platform’s impact on artists’ engagement and marketing outcomes.
User Adoption: Within the first 3 months, over 65% of invited artists actively engaged with the platform.
Engagement Time: Average time spent analyzing audience insights decreased from 18 minutes to 7 minutes per session.
Campaign Efficiency: Artists using AMP’s insights improved campaign targeting accuracy by 32%.
Audience Growth: Early adopters reported a 20% increase in listener engagement compared to prior quarters.
Satisfaction Rate: Post-launch survey indicated an 87% satisfaction rating, up from 62% pre-launch.
Design Process
The design process was iterative, with phases including:
Research
Ideation
Wireframes
Prototyping
User Testing
Problems & Solutions Statement
Problem: Artists were struggling to identify how their content was performing.
Solution: Provide a streamlined dashboard with insights into listener demographics, analytics, and marketing impact.
Methodology
The project used a user-centered design methodology. Key elements included:
Iterative feedback loops
Mobile accessibility
Personalized dashboards
Real-time insights
Expected Outcomes
Increase in artist adoption of data-driven marketing
Reduced time spent on audience analysis
Improved satisfaction and engagement
More effective campaign planning
Wireframe & Visual Design
Wireframes validated structure before moving into high-fidelity design. Final visuals emphasized clarity, accessibility, and brand consistency.
Conclusion
Pandora AMP demonstrates the value of combining research, design thinking, and user testing. By solving artist pain points and aligning with business goals, the platform empowers artists to make informed decisions and grow their reach.
Analytics & Impact
To validate the effectiveness of Pandora AMP, analytics were gathered from both pre-launch and post-launch usage. Key performance indicators (KPIs) highlighted the platform’s impact on artists’ engagement and marketing outcomes.
User Adoption: Within the first 3 months, over 65% of invited artists actively engaged with the platform.
Engagement Time: Average time spent analyzing audience insights decreased from 18 minutes to 7 minutes per session.
Campaign Efficiency: Artists using AMP’s insights improved campaign targeting accuracy by 32%.
Audience Growth: Early adopters reported a 20% increase in listener engagement compared to prior quarters.
Satisfaction Rate: Post-launch survey indicated an 87% satisfaction rating, up from 62% pre-launch.
Reach out anytime
Let’s Stay Connected
Got questions or want to see more of my projects? Feel free to reach out—I'm open to walk you threw my working files and share my process.
Reach out anytime
Let’s Stay Connected
Got questions or want to see more of my projects? Feel free to reach out—I'm open to walk you threw my working files and share my process.
Reach out anytime
Let’s Stay Connected
Got questions or want to see more of my projects? Feel free to reach out—I'm open to walk you threw my working files and share my process.